Jun
27th
Fri
27th
Never mind the creative, feel the marketing...
The BBC has selected a marketing man, Tim Davie, to take over from Jenny Abramsky as Director of Audio and Music. Just to be clear, that makes him responsible for 11 national radio stations, as well as the 3 BBC orchestras, television music entertainment, the Proms and a number of other things.
Now I have nothing against marketing of course, nothing much at all happens without it, but to hand over full creative control of ALL BBC audio to someone whose sole objective (it would seem to me) will be reach and metrics, surely doesn’t suggest much attention will be paid to the fringes and experimentation with new ideas.
I’m afraid it makes me question what the BBC thinks it is for - again.
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